Attracting customers who are passing by can be hard to do. There are a lot of distractions outside, people are looking at their phones more than displays, and your store has to compete with nearby businesses. But attractive window displays and attention-getting graphics are one of the only ways to secure new business to your physical store. Here are two must-have details that need to be in your windows:

Have clear signs and banners.

Window displays don't just highlight your featured products. They are a platform for communicating with potential and recurring customers. So dedicate a large portion of your open window space to banners with clear-cut messages. You should be advertising semi-annual sales, new product lines, and new benefits of your loyalty program. If there is any seasonal or time-sensitive information that you think shoppers need to know, this is the place to post it. Make sure you have the tools to hang large ceiling-to-floor banners so you can maximize the use of the space without compromising on design.

Stage your products.

More and more stores are creating scenes in their front windows instead of just laying products out or displaying manikins. This is even more important if your store specializes in home goods and clothing or accessories. Shoppers are looking at how products can integrate into their lives, not just how the products themselves look. That means every scene needs a background, and it shouldn't just be a blank partition to separate the window from the store. Invest in good hanging hardware and art display tools so you can arrange everything from artwork to faux shelves and furnishings in the background.

It's important to have displays that are interesting without being busy. Go to Systematic Art for reliable, invisible hardware that fades into the background while helping your store stand out.