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Client Case Studies

Virgin Atlantic

labelTags: Art, Artwork, Airport, Club
placeLocation: United States

Virgin Atlantic

The transcontinental airline that changed the way people fly wanted to change the look and feel of its club Lounge at Newark International Airport. Virgin Atlantic needed a system for hanging art that would be easy and flexible enough to switch paintings from their rotating art shows. The Airline’s aim was to feature local artists and photographers while at the same time keeping the look of its lounge, replete with spa facilities, a miniature golf course, and world class cuisine, as fresh and vibrant as its amenities, most especially they wanted this for its frequent flyer travelers.

Systematic Art developed and modular hanging system that was both easy to use and flexible in its approach to that artwork could be interchanged in a quick and easy manner.